SOFTWARE  SOLUTION PROVIDER

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SCHOOL ADMISSION SYSTEM

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EXAMINATION MANAGEMENT SYSTEM

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STOCK CONTROL SYSTEM

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LABORATORY MANAGEMENT SYSTEM

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HOTEL MANAGEMENT SYSTEM

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POINT OF SALE SYSTEM

Digital Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.  Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.  Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalistsbloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

SMS Marketing

SMS (short message service) is a text messaging service component of most telephone, internet, and mobile-device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. SMS was the most widely used data application at the end of 2010, with an estimated 3.5 billion active users, or about 80% of all mobile subscribers.

SMS, as used on modern devices, originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1985 as part of the Global System for Mobile Communications (GSM) series of standards. The first SMS message was sent in 1992.

The protocols allowed users to send and receive messages of up to 160 alpha-numeric characters to and from GSM mobiles. Although most SMS messages are mobile-to-mobile text messages, support for the service has expanded to include other mobile technologies, such as ANSI CDMA networks and Digital AMPS.

SMS is also employed in mobile marketing, a type of direct marketing. According to one market research report, as of 2014, the global SMS messaging business was estimated to be worth over $100 billion, accounting for almost 50 percent of all the revenue generated by mobile messaging.

AFFILIATE Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

OTHER SERVICES

E-COMMERCE

Ecommerce refers to commercial transactions conducted online. This means that whenever you buy and sell something using the Internet, you’re involved in ecommerce

SEARCH ENGINE OPTIMIZATION

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SOCIAL MEDIA MARKETING

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

STATIC & DYNAMIC WEB DEVELOPMENT

There are basically two main types of website - static and dynamic. A static site is one that is usually written in plain HTML and what is in the code of the page is what is displayed to the user. A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion

CONTENT WRITING

Content writers are professional writers who produce engaging content for use online. They're Internet-savvy individuals who create articles, blog posts, and other forms of written Web material

MOBILE APPLICATION

A mobile app or mobile application is a computer program or software application designed to run on a mobile device such as a phone/tablet or watch.

STAFF-TRAINING PROGRAM

1. Orientation 2. Onboarding Training 3. Technical Skills Development Training 4. Soft skills development training 5. Products and services training 6. Mandatory training

TECHNOLOGY AWARENESS SEMINARS

1. To keep up to Data connection 2.To Minimize Gap 3. To Equip Students 4. Entrepreneurer

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